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About chiselfit

Founded In 2017

Joe Ellis founded Chisel Fit to fix equipment he didn’t believe in

Draft pending Joe’s review — After years in the fitness industry, Joe Ellis kept running into the same problem: conventional equipment forced a trade-off between cardio and strength, and most machines treated the user’s body as an afterthought. Rather than license a safer, ‘me too’ design to an established brand, he built a team of engineers and spent years researching human biomechanics from the ground up. The result was Chisel Fit — equipment engineered around how the body actually moves, built to train harder in less time, and backed by a portfolio of patented technology most competitors can’t replicate.

2017

Founded

40 Years

Combined Experience In Fitness

90+

Patents In Our Portfolio

A Message From Joe

Built To Innovate

2017
Company Launch
Chisel Fit started as a fitness product design company, building patented concepts from the ground up instead of licensing another commodity design.
2017–2022
Research & Patents
Five years spent researching human performance and biomechanics, building the defensible patent portfolio every later product is built on.
2022
First Market Products
Challenger MMT, our first total-body push-and-pull machine, launched after seven prototypes and extensive customer testing.
2025–2026
Current Growth
The Chisel Fit Rower reinvented its category, and the Twin Pen Dulum Squat is now bringing that same innovation to lower-body training.
2017
Company Launch
Chisel Fit started as a fitness product design company, building patented concepts from the ground up instead of licensing another commodity design.
2017–2022
Research & Patents
Five years spent researching human performance and biomechanics, building the defensible patent portfolio every later product is built on.
2022
First Market Products
Challenger MMT, our first total-body push-and-pull machine, launched after seven prototypes and extensive customer testing.
2025–2026
Current Growth
The Chisel Fit Rower reinvented its category, and the Twin Pen Dulum Squat is now bringing that same innovation to lower-body training.

Ready To Train Different?

Have a question about Chisel Fit equipment? Our team is ready to help you find the right fit.